About Oakland Pride


Mission Statement

It is the mission of Oakland Pride to celebrate the cultures and diversity of the Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) community in Oakland and the East Bay. We are dedicated to educating the greater community, promoting equality, civic involvement and responsibility within Oakland and neighboring communities.

History & Goals

East Bay Pride was celebrated in Oakland from 1997 to 2004. Led by the efforts of former Oakland City Councilmember Danny Wan and the Oakland Lesbian, Gay, Bisexual and Transgender (LGBT) Roundtable. “Oakland Out In Oakland” commenced with a celebration of LGBT life in 2005 and 2006. Pride had not taken place in Oakland since that time.

In 2008, Oakland City Councilmember Rebecca Kaplan and others led efforts to re-organize an LGBT Roundtable in the City of Oakland. Since then, members of the Roundtable and the LGBT community representing all walks of life decided that it was time to resuscitate Oakland Pride for the long term and advocate for LGBT rights and interests, including the development of the first LGBTQ community center in Oakland for everyone.

Since the renewal of this effort, Oakland Pride has been busy networking with allies and partners. Our goal is to create a vibrant and viable organization worthy of the LGBT community in the East Bay.

Oakland Pride is a 501(c)3 non-profit corporation. We are presently applying for sponsorship support from foundations and corporations. The funding will serve to not only help in the organizing of an event, but also eventually provide funding for the support of services at a future Community Center. Oakland Pride wants to be of assistance in providing a sustainable solution to implement or support needed services for challenges in our community—especially in low-income, multi-cultural elder and young LGBT communities.

Oakland Pride is collaborating with a host of organizations that help our community and include Our Family Coalition, Lavender Seniors of the East Bay, Pacific Center, East Bay AIDS Advocacy Foundation and many other organizations that represent the breadth and depth of LGBT people in our community.


When is Oakland Pride?

A: Sunday, September 13th, 2020 

Oakland Pride PARADE kicks off 11:00am at Broadway & 14th Street. Oakland Pride FESTIVAL opens at 11:00am and ends 7:00pm.

Where is Oakland Pride?

A: Oakland Pride PARADE starts at Broadway & 14th Street (Oakland City Hall) and ends at Broadway & 20th Street (Oakland Pride Festival Main Entrance).

Oakland Pride FESTIVAL main entrance is located at Broadway & 20th Street. Secondary entrance located at Webster and 21st Street.

Do I need a ticket to get into Oakland Pride?

A: General admission to Oakland Pride FESTIVAL is $10, seniors and children’s passes are $5.

NO FEE to watch Oakland Pride PARADE (except in VIP/Grandstand* seating along the Parade route). 

*VIP/Grandstand for Oakland Pride PARADE at Latham Square (Broadway & Telegraph) is available as part of our VIP Pride Pass program, or on a first-come, first-served basis for a fee ($5.00 in advance, $10.00 at gate, free ADA access). For more information about VIP Pride Pass or Grandstand Tickets, please e-mail info@oaklandpride.org

Why do we charge admissions fee?

A: Money from the admissions helps us pay the bills, from the stages, performers, fencing, port-a-potties, sound, security guards, Police Officers and everything in between. Likewise, the Children’s admission helps us cover the cost of the Family & Children’s Garden so families may enjoy all of the many activities at NO additional cost.

Part of your admissions goes toward Oakland Pride’s Community Partners Program, through which we have been able to give back nearly $50,000 to LGBTQ friendly organizations and charities in the community since 2010.

Is there an age limit for entry into Oakland Pride?

A: Oakland Pride PARADE and FESTIVAL are open to people of all ages. In face, Oakland Pride has been reported as the most diverse and family friendly PRIDE in the country. A Family & Children’s Garden within the FESTIVAL focuses on providing a fun and safe area for children and their parents/guardians with free programs and activities. All children must be accompanied by adults at all time.

How do I get to Oakland Pride?

A: BART is the best way to get to Oakland Pride event! To watch the PARADE, exit at 12th St/Oakland City Centeror 19th St Station. FESTIVAL main entrance is located at Broadway & 20th Street, right outside of BART station exit.

Are pets allowed at the event?

A: Yes, pets are allowed at the event, including service animals of course.

However, we strongly recommend leaving pets at home since the event is crowded, noisy, hot, and potentially dangerous to smaller animals walking on the ground. Oakland Pride is not responsible for any injuries that occur at the event.

If you do decide to bring pets to the event, please make sure your pets are well trained, socialized, and comfortable with loud noises and large crowds. Please also make sure your pets are on leash, under your control at all times, provide water and shade, and clean up after your pets. We want everyone coming to the event, including your beloved pets, to have a fun and safe time.

Where do I find parking?

A: Street parking are available, but will be very limited around the event due to street closures and large number of event goers. Few paid parking lots are open Sunday with various operating hours. Oakland Pride is NOT affiliated with any parking services, and is not responsible for any problems regarding parking. For the best way to get to Oakland Pride, we recommend take BART and exit at 12th St/City Center or 19th St Station.

Who will be performing at Pride?

A: Each year we have headlining performers on the Main/Pride Stage, and some of our past performers included Amara La Negra, Chaka Khan, Martha Wash, Jennifer Holliday, Yo-Yo, Rah Digga, LaToya London, CeCe Peniston, JC Jones, and En Vogue. For this year’s performers, please check under our FESTIVAL section to find out the most up-to-date information.

Do you recycle and compost at your event?

A: Oakland Pride provides refuse collection bins for recycling, composting and trash at our event. All beverage cups, plates, utensils used at our event are compostable and/or recyclable. All collected refuse will be sorted post collection to reduce our ecological footprint. To help us keep the event as green as possible, please DO NOT litter, and put all refuse in collection bins.

How can I be considered to perform at the event?

A:  Keep an eye out for an Entertainment Submission form on our site, we’ll have it up soon!

How can I volunteer for Oakland Pride?

A: Oakland Pride would not be possible without the help of volunteers who lend their time before and during our event. There are volunteer opportunities for people of almost all skills, backgrounds and abilities. Please Sign Up to become a volunteer, or e-mail volunteer@oaklandpride.org for any questions.

Where can I get a copy of Oakland Pride Guide or Oakland Pride Pocket Guide?

A: The official Oakland Pride Guide is printed and distributed by our major media sponsor, East Bay Express. The Pride Guide will be included in the last week of August issue of East Bay Express. You can pickup a free copy of East Bay Express at any of their 700 distribution locations in the East Bay.

Oakland Pride Pocket Guide is a pocket-sized mini guide to Oakland Pride Parade & Festival. It contains the most current information regarding the Pride event, including event maps, stage lineups, parade route information, exhibitor booth locations, and much more. The Pocket Guide will be available on the day of the event at the Ticketing and Information Booth.

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